Blanc4 UK

Blanc 4

Redefine. Reposition. Revitalize.

2024

— Blanc 4, a renowned name in the technology sector, sought to rejuvenate its brand to reflect its cutting-edge innovation and forward-thinking approach. As the lead designer, my role was instrumental in transforming their legacy brand into a modern and dynamic identity that resonates with today’s tech-savvy audience.

SERVICES

Brand Identity Design, Visual Design, Logo Design, Brand Guidelines Development

Teatro Principale de Alicante

UI/UX INTEGRATION

PRIMARY LOGO

SUBMNARK

SECONDARY LOGO

TONE OF VOICE

FORMAL

Casual

PLAIN

ENTHUSIASTIC

Traditional

MODERN

Robust

FRAGILE

Complex

SIMPLE

PATTERN ICONS

BRAND GUIDELINE

DAS PROJEKT AUF EINEM BLICK

THEMA

Neuentwicklung und Modernisierung des visuellen Konzeptes des Teatros principale de Alicante

WOFÜR?

Eine Logo-Neuentwicklung sowie Rebranding für das Theater in Alicante. Ziel ist es, eine junge Audience zu begeistern und das Theater durch einen frischen Look als relevanten, modernen Kulturort zu etablieren.

FUNKTIONSWEISE

Das Branding nutzt personifizierte Logoelemente als visuelles Leitthema. Dabei übersetzt es klassische Theaterinhalte in moderne und animierte Ästhetik.

MEINE ROLLE

Entwicklung der Markenstrategie mit einem Dynamic Brand System . Solo-Projekt.

Logo- & Typografiegestaltung
Interaktives und animiertes Webdesign
Brand Assets & Guideline-Konzept

FRAMEWORK

Entstanden im Rahmen des Fachs Grafikdesign an der Kunsthochschule Alicante (Escuela de Arte y Superior de Diseño de Alicante).

Approach

Presenting logo directions to the marketing team

The challenge of rebranding a well-established tech giant required a blend of strategic thinking and creative design. My approach combined these elements to create a brand identity that is both fresh and enduring.

I began with a thorough analysis of Blanc 4’s existing brand, market positioning, and target audience. This research informed the development of a brand strategy that aligns with the company's goals and market trends. Collaborative sessions with the Blanc 4 team helped refine the brand concepts, ensuring they reflect the company’s core values and vision. Next, I focused on the visual elements, starting with the logo design. The new logo needed to be modern, versatile, and instantly recognizable. I explored various design directions, incorporating feedback to refine the final logo. Once the logo was finalized, I developed comprehensive brand guidelines to ensure consistent application across all touchpoints. This included color palettes, typography, iconography, and imagery style.

Process

My design process was a careful balance of creativity, strategic insight, and collaboration. Each stage was meticulously planned and executed to achieve a cohesive and impactful brand identity.

The process began with creating detailed mood boards and style guides to visualize the new brand direction. This was followed by the development of logo concepts, incorporating feedback from the Blanc 4 team to refine and perfect the design. Throughout the project, constant communication with the team was essential. This iterative process of design and feedback ensured the final brand identity met the high standards set for the project. The brand guidelines were carefully crafted to provide clear instructions on how to apply the new identity across various mediums, ensuring consistency and recognition.